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Cindy Huang | Bilingual Content Strategist | Based in Singapore

I bridge research, storytelling, and experience design to create exhibitions, learning programmes, and interactive platforms that connect people with culture and ideas.

​With over eight years in content strategy, exhibition development, and interactive storytelling, I lead projects and create programmes across museums, galleries, and public institutions—aligning content with spatial design to shape visitor journeys that are clear, engaging, and impactful.

 

My dual background in cultural projects and five years in architecture marketing gives me a unique edge: I translate creative concepts into strategic outcomes, from proposals and bids to large-scale brand storytelling.

Achievements

  • 2020 HKS Xchange Fellowship

  • 2013 International Trailblazer, UK Big Draw

  • 2013 televised feature, Straits Times Little Red Dot

Affiliations

Nanyang Academy of Fine Arts (NAFA), Maritime and Port Authority of Singapore (MPA),
ArtScience Museum at Marina Bay Sands (ASM), Pico Arts, HKS Inc., Ministry of Home Affairs (MHA), National Heritage Board (NHB), People's Association (PA), Playeum Centre for Children's Creativity, The Straits Times Little Red Dot Newspaper, Kampong Siglap by New Hope Community Services

Connect at

+65 8183 1029 | cindyhuangxl[at]gmail.com | LinkedIn

CORE COMPETENCIES

THINK

Strategy and Experience Design

Define vision, shape narratives, and design audience journeys through content strategy, interpretive planning, and human- centred experience thinking

 

  • Creative Direction and Experience Strategy
     

  • Content Strategy and Interpretive Planning

TRANSLATE

Research, Content and Audience Engagement

Translate research, culture, and complex ideas into accessible programmes, learning experiences, and participatory engagement frameworks.

  • Programme Development and Audience Engagement
     

  • Research, Learning Design and Facilitation

DELIVER

Programme Delivery and Innovation
 

Lead end to end execution across multidisciplinary teams, delivering exhibitions, programmes, and digital and immersive experiences

  • Exhibition Delivery and Stakeholder Management
     

  • Digital, Interactive and Immersive Media

FEATURED WORKS

Singapore Maritime Gallery
Marina South Pier


Navigating two government leadership transitions to deliver a single, coherent heritage narrative for one of Singapore's most visited institutional galleries.

→ See Exhibitions

Sentient Being, Virtual Worlds
Lim Hak Tai Gallery


Curating a cross-cultural digital exhibition bridging Thai heritage and contemporary technology for NAFA and Silpakorn University.

→ See Exhibitions

Big Day Out
ArtScience Museum


Designing and executing a nationwide programme for 120 schools — from concept to collateral to live delivery — in under three weeks.

→ See Events & Programmes

© 2026 by Cindy Huang Xinli

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